Rare British Custom

We’re the new kids on the block of British custom bike building and two wheeled haute couture.

‘WMHQ’ is nestled in the picturesque village of Seale just outside Guildford, alongside incredible new sites at Kingdom in Kent and Athlete Lab, in the heart of the City of London.

Our made to measure bikes are designed, painted and built in the Surrey Hills, with our frames and technical cycling clothing lovingly hand made to the millimetre just outside Venice, Italy.

It's like bicycle Savile Row!

Our bikes


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